Tuesday, March 27, 2007

dacron polyester & the LEVI'S of the 70's

i found these very trippy TV commercials from the 70's!
wow, LEVI'S jeans publicity back then: psychedelia
here we go! the quality & style of the animation
i think is amazing for those years



and don't miss the Evolution one

2 comments:

alberto centurion basso said...

Awesome! You just inspired me to go back to my big search for Levi's vintage posters. My dad worked for Levi's in the 70's for several years, and apart from the fact that my brothers and I were always with the latest trends in clothesline for kids (I was around 5), those were the years where I had my first close encounter with graphic design: there was a huge collection of posters made by a wide variety of artists, techniques and and themes. They were fantastic, really something else. I wish I could find at least a couple for you to see them and could see what I mean. You just made me remember I had this research going on for sometime and will certainly jump back in again. My biggest influences? Hipgnosis and Levi's 70's posters.

bereweber said...

beto!! :)
that is great! you know you are probably the graphic designer i admire the most, i had NO idea you started inspired by the LEVI'S art, yes indeed, the concepts are great, and the level of experimentation for those days...
can't wait to see some of your posters! and the new ones you collect, well mister, you have a blog too, so i will check sure to visit, hopefully i'll see some of those posted there

gracias por tus comentarios beto :)